{"id":3714,"date":"2015-03-18T15:14:51","date_gmt":"2015-03-18T14:14:51","guid":{"rendered":"http:\/\/new.pyramidconsulting.es\/?p=3149"},"modified":"2015-03-18T15:14:51","modified_gmt":"2015-03-18T14:14:51","slug":"las-nuevas-senales-de-trafico-anti-movil","status":"publish","type":"post","link":"https:\/\/www.pyramidconsulting.es\/fr\/noticias\/las-nuevas-senales-de-trafico-anti-movil\/","title":{"rendered":"Las nuevas se\u00f1ales de tr\u00e1fico anti m\u00f3vil"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/cdn.pyramidconsulting.es\/imageswp\/Las-nuevas-se%C3%B1ales-de-tr%C3%A1fico-anti-m%C3%B3vil.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3150\" src=\"https:\/\/cdn.pyramidconsulting.es\/imageswp\/Las-nuevas-se%C3%B1ales-de-tr%C3%A1fico-anti-m%C3%B3vil.jpg\" alt=\"Las-nuevas-se\u00f1ales-de-tr\u00e1fico-anti-m\u00f3vil\" width=\"685\" height=\"350\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Contra el ensimismamiento al que nos lleva la utilizaci\u00f3n de los m\u00f3viles y en concreto el adictivo WhatsApp, la ciudad de <strong>Murcia<\/strong> <strong>ha optado por un recurso sin precedentes para buscar la atenci\u00f3n<\/strong> y m\u00e1xima seguridad vial de los peatones. Su manera peculiar de hacerlo, mediante se\u00f1ales nuevas de tr\u00e1fico y unos persuasivos actores.<\/p>\n<p style=\"text-align: justify;\">Buscando acabar con las distracciones y evitando para ello las multas de tr\u00e1fico, se ha realizado en Murcia una campa\u00f1a pionera basada en la <strong>reinvenci\u00f3n de las indicaciones viales y en la creatividad<\/strong> para apelar a la atenci\u00f3n de los denominados &lsquo;peatones-tecnol\u00f3gicos&rsquo;, es decir,\u00a0 los que no pueden separar su vista del m\u00f3vil y ni reparan en la presencia de veh\u00edculos pr\u00f3ximos o de que est\u00e1n ante un cruce.<\/p>\n<p style=\"text-align: justify;\">Con un intento novedoso, tal como ha definido el concejal de Tr\u00e1fico y Transportes, Javier Iniesta, se ver\u00e1n nuevas im\u00e1genes y avisos en las se\u00f1ales de tr\u00e1fico. Llamadas de atenci\u00f3n tales como &lsquo;<em>Te contesto luego&rsquo; o &lsquo;espera voy a cruzar<\/em>&lsquo; ser\u00e1n algunos de los mensajes a los que se tendr\u00e1n que ir acostumbrando los peatones en sus calles.<\/p>\n<p style=\"text-align: justify;\">Para ello, se est\u00e1n creando dos tipos de se\u00f1ales, repintando, a cargo de la empresa Triton, <strong>200 indicadores verticales y 80 horizontales<\/strong>. Estas \u00faltimas buscan<strong> imitar la tendencia &lsquo;Look right&rsquo; de Londres<\/strong>, asentando una idea pionera a nivel nacional. La raz\u00f3n es que aparezcan en los lugares m\u00e1s representativos y tambi\u00e9n conflictivos con un mensaje, icono o frase que invite a la reflexi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Las se\u00f1ales verticales se colocar\u00e1n en los postes o b\u00e1culos de los sem\u00e1foros a una altura de 1,50 o 1,60 metros, y ser\u00e1n de pl\u00e1stico, a diferencia de las se\u00f1ales de tr\u00e1fico met\u00e1licas para las que la normativa exige que est\u00e9n a 2 \u00f3 2,20 metros.\u00a0 Los mensajes que contentr\u00e1n ser\u00e1n del tipo: &lsquo;<em>Evita accidentes. Contesta m\u00e1s tarde, responde tu llamada o mensaje despu\u00e9s de cruzar<\/em>&lsquo;.<\/p>\n<h3 style=\"text-align: justify;\">Actuaciones por multas de tr\u00e1fico<\/h3>\n<p style=\"text-align: justify;\">Unido a esto, tambi\u00e9n tendr\u00e1 su espacio una original campa\u00f1a que ha sido bautizada como <strong>&lsquo;Susto o muerte&rsquo;<\/strong>, donde unos actores disfrazados de &lsquo;La Parca&rsquo; oscura realizar\u00e1n una performance donde est\u00e1n garantizados los sobresaltos para los que no vean m\u00e1s all\u00e1 del m\u00f3vil en la calle. En un principio se busca alentar para tener que evitar m\u00e1s adelante las multas a los peatones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contra el ensimismamiento al que nos lleva la utilizaci\u00f3n de los m\u00f3viles y en concreto el adictivo WhatsApp, la ciudad de Murcia ha optado por un recurso sin precedentes para buscar la atenci\u00f3n y m\u00e1xima seguridad vial de los peatones. Su manera peculiar de hacerlo, mediante se\u00f1ales nuevas de tr\u00e1fico y unos persuasivos actores. Buscando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-3714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las nuevas se\u00f1ales de tr\u00e1fico anti m\u00f3vil - Pyramid Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pyramidconsulting.es\/noticias\/las-nuevas-senales-de-trafico-anti-movil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las nuevas se\u00f1ales de tr\u00e1fico anti m\u00f3vil - Pyramid Consulting\" \/>\n<meta property=\"og:description\" content=\"Contra el ensimismamiento al que nos lleva la utilizaci\u00f3n de los m\u00f3viles y en concreto el adictivo WhatsApp, la ciudad de Murcia ha optado por un recurso sin precedentes para buscar la atenci\u00f3n y m\u00e1xima seguridad vial de los peatones. Su manera peculiar de hacerlo, mediante se\u00f1ales nuevas de tr\u00e1fico y unos persuasivos actores. 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